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<title><![CDATA[Just Born RSS feed (Motors)]]></title>
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<item>
<title><![CDATA[Lewis Hamilton]]></title>
<link>http://uk.born.com/product.php?prodid=272</link>
<pubDate>Wed, 16 Jun 2010 12:44:50 BST</pubDate>
<description><![CDATA[<p>Lewis, always in first place<br />With their double wins in Istanbul and Montreal, McLaren Mercedes is dominating the F1 world championships, a well deserved first place ranking.</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/Lewishamilton.jpg" alt="Lewis, always in first place" /></p><p>Lewis, always in first place<br />With their double wins in Istanbul and Montreal, McLaren Mercedes is dominating the F1 world championships, a well deserved first place ranking.</p><p>But do you know the real star behind all the speedy McLaren performances? The British racecar driver Lewis Hamilton!</p>
<div>Passionate, captivating, brilliant&hellip;not to mention, easy on the eyes!</div>
<div>&nbsp;</div>
<div>Only 25 years old, Hamilton is a true champion&hellip;his accomplishments have already made F1 history!</div>
<div>&nbsp;</div>
<div>It&rsquo;s love at first sight with this world champion!</div>]]></content:encoded>
</item>
<item>
<title><![CDATA[24 Heures du Mans/Grand Prix]]></title>
<link>http://uk.born.com/product.php?prodid=268</link>
<pubDate>Tue, 08 Jun 2010 14:24:16 BST</pubDate>
<description><![CDATA[<p>Speed around the racetrack...<br />Calling all race-car, automobile and adrenaline junkies…this is your dream weekend !</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/Moteur.jpg" alt="Speed around the racetrack..." /></p><p>Speed around the racetrack...<br />Calling all race-car, automobile and adrenaline junkies…this is your dream weekend !</p><p>
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<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">Meet up at Mans for the 78<sup>th</sup> edition of 24 Heures!<o:p></o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style=""><o:p>&nbsp;</o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">The cr&egrave;me de la cr&egrave;me of automobiles will be showcased: Peugeot, Audi, Aston Martin, BMW, Corvette, Ferrari, Porsche, Lamborghini, Ford and Jaguar&hellip;<o:p></o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style=""><o:p>&nbsp;</o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">The 12 and 13<sup>th</sup> of June, bask in the emotion and intensity of the largest endurance race in the world.<o:p></o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style=""><o:p>&nbsp;</o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">If you are a real F1 nut, don't forget to follow the Grand Prix de Montr&eacute;al starting on the 11<sup>th</sup> of June.<o:p></o:p></span></p>
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<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">The much anticipated event by both drivers and spectators alike&hellip;for those who appreciate the city and the Gilles Villeneuve circuit.<o:p></o:p></span></p>
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<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">We&rsquo;re keeping an eye on the McLaren team who will likely have some exciting surprises in store&hellip;after all, they put on quite the show last week in <st1:place w:st="on"><st1:country-region w:st="on">Turkey</st1:country-region></st1:place>!<o:p></o:p></span></p>
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<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style="">Fasten your seatbelt!<o:p></o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style=""><o:p>&nbsp;</o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style=""><a href="http://www.lemans.org/">www.lemans.org</a><o:p></o:p></span></p>
<p style="margin-left: 18pt;" class="MsoNormal"><span lang="EN-GB" style=""><a href="http://www.canada-grand-prix.com/fr/">www.canada-grand-prix.com/fr/</a><o:p></o:p></span></p>
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<title><![CDATA[Mc LAREN]]></title>
<link>http://uk.born.com/product.php?prodid=258</link>
<pubDate>Mon, 31 May 2010 15:11:04 BST</pubDate>
<description><![CDATA[<p>Viva McLaren!<br />It was a charged and emotional day at the Grand Prix F1 races in Istabul this past Sunday…</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/McLaren.jpg" alt="Viva McLaren!" /></p><p>Viva McLaren!<br />It was a charged and emotional day at the Grand Prix F1 races in Istabul this past Sunday…</p><p>As the light turned green, Lewis Hamilton of McLaren thundered off the starting line.</p>
<p>It was a battlefield line up for team Redbull: in the first place position was Mark Webber, world champion, with fellow driver Sebastian Vettel edging in on him on the 40th lap.</p>
<p>British racer, Hamilton, and his teammate
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<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Jenson Button<o:p></o:p></span></p>
<p>had the same 1st/2nd place mentality and were able to beat out the Redbull team.</p>
<p>&nbsp;</p>
<p>What better way to celebrate Hamilton<span lang="FR">&rsquo;</span><span lang="EN">s 50 years behind the wheel than a double victory for his team?!</span></p>
<p>Michael Schumacher of Mercedes came in fourth. Felipe Massa of Ferrari took seventh while his teammate, Fernando Alonso, two-time world champion, took eighth. Not a top finish, but it noneless marked Ferrari's <span lang="FR">&rsquo;</span><span lang="EN">s 800th Grand Prix!</span></p>
<p>2010 is the year for Grand Prix world champions. Keep your eyes and ears open on June 11th, as the races moves to Montreal, Canada.</p>]]></content:encoded>
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<title><![CDATA[UNIVERSAL EXPOSITION AT SHANGAI ]]></title>
<link>http://uk.born.com/product.php?prodid=238</link>
<pubDate>Wed, 19 May 2010 15:34:54 BST</pubDate>
<description><![CDATA[<p>a double-wami in Shangai<br />At the French Pavillion, these two concept cars were the eco-stars</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/psa.jpg" alt="a double-wami in Shangai" /></p><p>a double-wami in Shangai<br />At the French Pavillion, these two concept cars were the eco-stars</p><p>
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</p>
<p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><span lang="EN-US">Citroen has released it&rsquo;s newest sedan, the M&eacute;tropolis, with hybrid technology and a futuristic design. <br />
<br />
</span></span></span><span lang="EN-US" style="font-size: 12pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><span lang="EN-US">Peugeot saw life in mini and unveiled its own 100% electric vehicle, the BBI.</span></span></span><span lang="EN-US" style="font-size: 12pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><span lang="EN-US">Performance, design, &eacute;l&eacute;gance and good conscience !<br />
<br />
</span></span></span><span lang="EN-US" style="font-size: 12pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><span lang="EN-US">Citroen and Peugeot have truly embraced the th&egrave;me : &laquo; Better city, better life. &raquo;<br />
<br />
</span></span></span><span lang="EN-US" style="font-size: 12pt;"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: small;"><span style="font-family: Arial;"><span lang="EN-US">What an audacious proposition in such a polluted country &hellip; Congratulations !</span></span></span></p>
<p class="MsoNormal">&nbsp;</p>
<p>&nbsp;</p>
<div><span style="font-size: x-small;"><span style="font-family: Arial;">Peugeot&nbsp;BB1&nbsp;:  </span></span><a title="http://www.bb1-peugeot.com/" href="http://www.bb1-peugeot.com/"><span style="font-size: x-small;"><span style="font-family: Arial;">www.bb1-peugeot.com</span></span></a><span style="font-size: x-small;"><span style="font-family: Arial;">&nbsp;  <br />
</span></span></div>
<p>&nbsp;</p>
<p class="MsoNormal"><span lang="EN-US" style="font-size: 12pt;"><o:p></o:p></span></p>
<p>&nbsp;</p>]]></content:encoded>
</item>
<item>
<title><![CDATA[LAMBORGHINI YACHT]]></title>
<link>http://uk.born.com/product.php?prodid=237</link>
<pubDate>Wed, 19 May 2010 15:31:50 BST</pubDate>
<description><![CDATA[<p>LAMBORGHINI YACHT<br />A yacht à la Reventon</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/lambo_yacht.jpg" alt="LAMBORGHINI YACHT" /></p><p>LAMBORGHINI YACHT<br />A yacht à la Reventon</p><p>&nbsp;</p>
<div><span style="font-size: small;"><span style="font-family: Arial;">A Lamborghini never goes noticed. </span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">Close your eyes and imagine a concept&hellip;a sumptuous yacht, designed with crisp lines, military-like durability and the aggressive allure of the famous Reventon. </span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">Now, open your eyes and discover Mauro Lecchi&rsquo;s impeccable aquatic adaptation of the Lamborghini.</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">A luxury image fit for all dreamers&hellip;</span></span></div>
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<title><![CDATA[2010 AUTO TOUR]]></title>
<link>http://uk.born.com/product.php?prodid=236</link>
<pubDate>Wed, 19 May 2010 15:29:53 BST</pubDate>
<description><![CDATA[<p>2010 AUTO TOUR<br />Ferrari 250 Chassis Court</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/Tour_auto.jpg" alt="2010 AUTO TOUR" /></p><p>2010 AUTO TOUR<br />Ferrari 250 Chassis Court</p><p>&nbsp;</p>
<div><span style="font-size: small;"><span style="font-family: Arial;">April 19 at 19h30 &hellip; A flood of journalists and automobile aficionados gathered at the gates of the jardin des Tuileries.</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">What&rsquo;s all buzz about at the 2010 Auto Tour? The Ferrari 250 Chassis Court. </span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">In celebration of it&rsquo;s 50th anniversary Auto Tour victory, fans have come out to support this vintage star, built in classic chrome and aluminium. </span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">Keep an eye on the race track as the tour makes its way across France!</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<p>More informations : <a href="http://www.tourauto.com">www.tourauto.com</a></p>
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<title><![CDATA[PORSCHE 918 SPYDER]]></title>
<link>http://uk.born.com/product.php?prodid=235</link>
<pubDate>Wed, 19 May 2010 15:23:48 BST</pubDate>
<description><![CDATA[<p>PORSCHE 918 SPYDER<br />Simply the perfect combination of high performance, design and hybrid technology </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/Porsche_918_Spyder_.jpg" alt="PORSCHE 918 SPYDER" /></p><p>PORSCHE 918 SPYDER<br />Simply the perfect combination of high performance, design and hybrid technology </p><p><span style="font-size: small;"><span style="font-family: Arial;">Porsche knows how do to it!</span></span></p>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">A black diamond born out of originality and technological genius. </span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">A &laquo;&nbsp;simple&nbsp;&raquo; V8 of 500 ch, the Spyder 918 combines two 218 ch electric moters, capable of reaching 330km/h with only 3 liters of consumption. 0 to 100 km/h in three seconds isn&rsquo;t too shabby either&hellip;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">Without sound, pollution or emissions, its hybrid functionality allows this racer to cruise electrically for 25 km at a time. </span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">If that&rsquo;s not convincing, try the &laquo;&nbsp;push to pass&nbsp;&raquo; button and watch as you accelerate past your neighbors on the hihgway.</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">&nbsp;</span></span></div>
<div><span style="font-size: small;"><span style="font-family: Arial;">At the moment, the 918 Spyder is a prototype&hellip;</span></span></div>
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<title><![CDATA[Porsche ]]></title>
<link>http://uk.born.com/product.php?prodid=232</link>
<pubDate>Thu, 25 Feb 2010 11:08:38 GMT</pubDate>
<description><![CDATA[<p>The New Porsche Cayenne<br />Even More Efficient, More Sporting and for the First Time with Hybrid Drive...</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/cayenne.png" alt="The New Porsche Cayenne" /></p><p>The New Porsche Cayenne<br />Even More Efficient, More Sporting and for the First Time with Hybrid Drive...</p><p><span style="font-size: small">The absolute highlight of this new generation is the world debut of the Cayenne S Hybrid with its technically highly sophisticated parallel full hybrid drive and fuel consumption in the New European Driving Cycle of just 8.2 litres/100 kilometres (equal to 34.4 mpg imp), which means CO2 emissions of just 193 g/km. The Cayenne S Hybrid therefore combines the performance of an eight-cylinder with the economy of a six-cylinder running on much less fuel.</span></p>
<p><span style="font-size: small">Led by the Cayenne S Hybrid, all models in the new generation are trendsetters in efficiency and performance in their respective segments. Compared with the former models, fuel consumption is down by up to 23 per cent, since the new Cayenne, like every Porsche, has been developed according to the principle of &ldquo;Porsche Intelligent Performance&rdquo;: more power on less fuel, greater efficiency and lower CO2 emissions.</span></p>
<p><span style="font-size: small">These objectives result, not least, from the introduction of the new Tiptronic S eight-speed automatic transmission with Auto Start Stop and a wide spread of gear ratios, thermal management on the engine and transmission cooling circuit, on-board network recuperation, variable engine cut-off and intelligent lightweight construction. </span></p>
<p><span style="font-size: small">Thanks to its special combination of materials for optimum weight as well as changes in the overall concept of the vehicle such as the Cayenne&rsquo;s new active and extra-light all-wheel drive, weight is down for example on the Cayenne S by 180 kilos or 400 lb &ndash; despite the improvement of product substance and an even higher standard of safety. This clearly has very positive effects not just on fuel consumption and CO2 emissions, but also on performance, agility and handling.</span></p>
<p><span style="font-size: small">Benefiting from these features and new technologies, the new Cayenne offers even more driving pleasure both onroad and offroad, combined with even greater everyday driving qualities, enhanced comfort and supreme elegance. The completely new, sporting and elegant design of the new model integrates the 2010 Cayenne even more closely into the overall range of Porsche cars. The sports car-like character of the Cayenne comes out even more from all angles, just as the highlights in the shape and design of the car so typical of Porsche are also clearer than ever before.</span></p>
<p><span style="font-size: small">Extra space inside and greater variability is ensured by the wheelbase now 40 mm or almost 1.6&rdquo; longer. In all, the new Cayenne is 48 mm or 1.9&rdquo; longer than its predecessor. But despite its larger exterior dimensions, the new generation of the Cayenne is nevertheless far more compact and dynamic. The most significant eye-catcher within the brand-new, high-quality interior is the centre console rising up to the front with its upright selector or gearshift lever, giving the interior the typical character of a cockpit upfront. The rear-seat bench moves fore-and-aft by 160 millimetres or 6.3&rdquo;, with the backrest angle adjusting to three different settings.</span></p>
<p><span style="font-size: small">Sales of the Cayenne in Europe are starting on 8 May, with Porsche offering the right model from the start for every customer: The range starts with the 3.6-litre V6 Cayenne. Despite the increase in engine power to 300 bhp, fuel consumption in the NEDC driving cycle in conjunction with optional eight-speed Tiptronic S transmission is down from the former model by no less than 20 per cent to 9.9 ltr/100 km, equal to 28.5 mpg imp.</span></p>
<p><span style="font-size: small">The Cayenne Diesel with its 240 bhp (176 kW), 550 Newton-metre (405 lb-ft) three-litre V6 likewise reduces fuel consumption by 20 per cent, down from 9.3 to 7.4 ltr/100 km (equal to 30.4 mpg imp now improving to 38.2 mpg imp).</span></p>
<p><span style="font-size: small">Fuel consumption is also down significantly on the high-torque Cayenne S with its 4.8-litre V8 power unit, in this case by 23 per cent to 10.5 litres/100 kilometres (equal to 26.9 mpg imp). At the same time the new engine delivers 400 bhp maximum output instead of the former 385 bhp, offering significantly better performance, just like all models in the new generation of the Cayenne.</span></p>
<p><span style="font-size: small">This also applies to the Cayenne Turbo, with its 500 bhp (368 kW) 4.8-litre V8 biturbo consuming just 11.5 ltr/100 km (equal to 27.6 mpg imp) in the New European Driving Cycle, again 23 per cent less than its predecessor (14.9 ltr/100 km or 19.0 mpg imp).</span></p>
<p><span style="font-size: small">Together with the Cayenne S Hybrid, no less than three of the five versions of the Cayenne thus consume less than ten litres of fuel per 100 km in the New European Driving Cycle, with two models emitting less than 200 grams of CO2 per kilometre. At 193 g/km, the Cayenne S Hybrid is not only the cleanest version of the Cayenne with the lowest level of emissions, but also the cleanest Porsche throughout the Company&rsquo;s entire portfolio.</span></p>
<p><span style="font-size: small">In the intelligent interaction of the three-litre supercharged V6 and the electric motor, the Cayenne S Hybrid focuses on maximum efficiency from the overall system. Depending on driving conditions, the vehicle reaches this target with either only one drive unit operating by itself or with both drive units working together. In this context the 34 kW (47 hp) electric motor is of course the ideal partner for the 333 hp compressor engine with its high torque at low speeds. Together, the two drive units deliver maximum system output of 380 bhp and peak torque of 580 Nm/427 lb-ft at just 1,000 rpm, with the same kind of performance as the Cayenne S with its V8 power unit.</span></p>
<p><span style="font-size: small">The two drive units are connected to one another by a separator clutch masterminded by the Hybrid Manager. Indeed, this separator clutch is essential to run the Cayenne S Hybrid either on its electric motor or combustion engine alone, or with both drive units operating together. Given a reserved, moderate style of motoring, for example in a residential area, this allows the driver to cover short distances on electric power alone and therefore absolutely free of emissions and with hardly any noise, driving at a speed of up to 60 km/h or almost 40 mph.</span></p>
<p><span style="font-size: small">To ensure fast acceleration when setting off, the electric motor may however serve to provide additional thrust through its boosting effect. Intelligent management of the separator clutch makes the transition among the hybrid-specific driving modes most inconspicuous, comfortable and quick for the driver. At the same time the combustion engine may be completely switched off at speeds of up to 156 km/h or 97 mph, being fully disengaged from the drivetrain when no further power is required. In this so-called sailing mode, cruising along without power, the drag forces exerted by the combustion engine and their braking effect are eliminated in the interest of lower drive resistance and fuel consumption.</span></p>
<p><span style="font-size: small">The prices of the new Cayenne models in Germany including national specifications and 19 per cent value-added tax (Euro base prices without national specifications and 19 per cent VAT in brackets) are as follows:</span></p>
<p><span style="font-size: small">Cayenne 55,431 Euro (46,400 Euro)<br />
Cayenne Diesel 59,596 Euro (49,900 Euro)<br />
Cayenne S 72,686 Euro (60,900 Euro)<br />
Cayenne S Hybrid 78,636 Euro (65,900 Euro)<br />
Cayenne Turbo 115,526 Euro (96,900 Euro).</span></p>]]></content:encoded>
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<title><![CDATA[Fiat 500]]></title>
<link>http://uk.born.com/product.php?prodid=227</link>
<pubDate>Thu, 25 Feb 2010 09:53:19 GMT</pubDate>
<description><![CDATA[<p>Fiat 500 So Pink sees life in pink!<br />Fiat 500 So Pink is likely to Internet a splash of color ... This model collector, available immediately, has everything to be the must-have for fall...</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/fiat_500_pink.png" alt="Fiat 500 So Pink sees life in pink!" /></p><p>Fiat 500 So Pink sees life in pink!<br />Fiat 500 So Pink is likely to Internet a splash of color ... This model collector, available immediately, has everything to be the must-have for fall...</p><p><span style="font-size: small">A unique color for a renowned model</span></p>
<p><span style="font-size: small">With Fiat 500 Pink So, Fiat launches for the 1st time in its history an ultra limited series for a mythical model: only 100 copies &ndash; in the pink &ldquo;Pink So&rdquo; exclusive color - are marketed in France.</span></p>
<p><span style="font-size: small">Besides its collector painting, Fiat 500 So Pink, sold at a price of &euro; 14 900, also distinguishes itself by its level of particularly rich equipment. Fiat 500 Pink So won&rsquo;t &ldquo;blush&rdquo; in front of its competitors, thanks to its Start &amp; Stop, automatic sunroof, automatic climate control and the Blue &amp; Me series.</span></p>
<p><span style="font-size: small">A limited number of copies, a select new fashion</span></p>
<p><span style="font-size: small">The 100 Fiat 500 So Pink models are available immediately, as Fiat decided to put in place a unique way of marketing: to order this exceptional version, it is imperative to first pre-order the car online at </span><a href="http://www.fiat.fr"><span style="font-size: small">www.fiat.fr</span></a><span style="font-size: small"> /500sopink before confirming your order with your local Fiat dealer. Pre-orders can be placed starting the 26th of October. Attention! Latecomers may not see the color!</span></p>
<p><span style="font-size: small">Fiat 500 So Pink puts fashion victims on the run</span></p>
<p><span style="font-size: small">Even before its launch Fiat 500 So Pink, in partnership with Sarenza,&nbsp; puts the fashionitas on the run. Fiat 500 So Pink is actually the official car of the now legendary &ldquo;course en escarpins&rdquo; a sprint competition in which all competitors sprint on 8cm heels. After selections are completed in France, the final is scheduled for 20th of November in Paris.</span></p>]]></content:encoded>
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<title><![CDATA[Arash AF-10]]></title>
<link>http://uk.born.com/product.php?prodid=226</link>
<pubDate>Thu, 25 Feb 2010 09:48:01 GMT</pubDate>
<description><![CDATA[<p>Arash AF-10<br />An ultra-limited edition for this jewel of carbon fiber that delivers over 550 hp ...</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/voiture.png" alt="Arash AF-10" /></p><p>Arash AF-10<br />An ultra-limited edition for this jewel of carbon fiber that delivers over 550 hp ...</p><p><span style="font-size: small">If one were to compare it, it would be a McLaren MP4-12 or a Noble M600.<br />
But this British super car develops something unique ... with a weight of only 1 260 kg thanks to its carbon fiber chassis (developed by EPM Technology), powered by a 5.7 V8 from the Corvette Z06, it delivers more than 550 hp.<br />
A 6 speed Graziano gearbox and 19 or 21 inches wheels control everything.<br />
Enough to achieve good performances: from 0 to 100 km / h in 3.5 seconds and a top speed of 328 km / h.</span></p>
<p><span style="font-size: small">A more powerful version will also be manufactured - the AF 10-S (Supercharged), which would reach 850 hp!<br />
Meanwhile, 70 models of this super sports car are available at a price of 355 000.<br />
</span></p>]]></content:encoded>
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<title><![CDATA[Mercedes E-Class Cabriolet]]></title>
<link>http://uk.born.com/product.php?prodid=218</link>
<pubDate>Thu, 25 Feb 2010 09:07:58 GMT</pubDate>
<description><![CDATA[<p>Mercedes E-Class Cabriolet<br />Many rumors and unofficial photos have been circulating, but this time it's official, the Mercedes E-Class Cabriolet has been unveiled...</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/mercedes_1.bmp" alt="Mercedes E-Class Cabriolet" /></p><p>Mercedes E-Class Cabriolet<br />Many rumors and unofficial photos have been circulating, but this time it's official, the Mercedes E-Class Cabriolet has been unveiled...</p><p><span style="font-size: small">If the question was what&rsquo;s under the hood, the answer is no surprise, it is hot! It opens and closes automatically of course, in less than 20 seconds and below a speed of 40 km/h. The convertible has 4 seats and a unique feature: the Airscape. This aims to reduce air and flow for the 4 passengers driven convertible and it is at the top of windshield. It complements the Airscarf, which, distributes warm air to the neck during cooler temperatures.</span></p>
<p><span style="font-size: small">On the technical side, the E-Class Cabriolet incorporates the features of the coupe. There are therefore two diesels, the four-cylinder biturbo 250 CDI of 204 hp&nbsp; and the 350 CDI V6 with 231 hp. And three gasoline powered vehicles, four-cylinder turbocharged 250 CGI 204 hp, the V6 350 CGI 292 hp and the V8 500 of 388 hp.</span></p>
<p><span style="font-size: small">Despite the soft hood, this convertible should easily compete with Audi A5 Cabriolet, BMW 3 Series Cabriolet or the Volvo C70 ... This new Mercedes was even bee spotted on the set of the new Sex and the City 2 series.<br />
The arrival on the official market of the Mercedes E-Class Cabriolet is scheduled for March 2010.</span></p>]]></content:encoded>
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<title><![CDATA[Wiesmann MF5 Roadster ]]></title>
<link>http://uk.born.com/product.php?prodid=195</link>
<pubDate>Fri, 02 Oct 2009 10:51:39 BST</pubDate>
<description><![CDATA[<p>Wiesmann MF5 Roadster <br />Wiesmann redefines the roadster </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/mf5_final2.jpg" alt="Wiesmann MF5 Roadster " /></p><p>Wiesmann MF5 Roadster <br />Wiesmann redefines the roadster </p><p><em>&quot;Wild animals running free are fascinating to watch, as they can develop their instincts to the full. Without any barriers they can develop their strength, elegance and speed under the open sky. As it is only freedom and a connection to the elements that releases that enormous energy from within.&quot;<br />
</em><br />
<img height="122" alt="" width="225" align="right" src="/justborn/images/upload/content/image/mf5-2.jpg" />Then jump in, open the roof of your Roadster MF5 and show that strength, elegance and speed. That is, after all, just how your instinct wants it.&nbsp; The Roadster MF5 is a limited edition of 55 vehicles. That further increases its exclusivity&nbsp; - as that combination of the exhilaration of driving with the roof down, and the powerful performance of the successful&nbsp; GT MF5, is something really only reserved for Wiesmann enthusiasts. The perfect workmanship along with the top quality materials and details tailored to your wishes give this thoroughbred sports car an individuality that can only be found in a Wiesmann.</p>
<p><img height="136" alt="" width="227" align="left" src="/justborn/images/upload/content/image/mf5-1.jpg" />The exterior promises amazing things: the emotional shaping shows at the first glance an unparalleld character of driving experience that is additionally supported by the puristic equipment.&nbsp;&nbsp; Anything but puristic is the rear wing. From 120 km/h it runs automatically, and therefore bestowed - in cooperation with the perfectly tuned suspension - even at top speeds a driving experience that one can hardly put in words.<br />
&nbsp;</p>]]></content:encoded>
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<title><![CDATA[2011 McLaren MP4-12C]]></title>
<link>http://uk.born.com/product.php?prodid=191</link>
<pubDate>Mon, 28 Sep 2009 11:14:04 BST</pubDate>
<description><![CDATA[<p>2011 McLaren MP4-12C<br />Pure McLaren</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/mp4_final2.jpg" alt="2011 McLaren MP4-12C" /></p><p>2011 McLaren MP4-12C<br />Pure McLaren</p><p><img height="164" alt="" width="271" align="right" src="/justborn/images/upload/content/image/mp4-1.jpg" />It was a daunting task for McLaren to meet or exceed expcetations when designing the sucessor to one of the greatest cars of this era, the F1. Their newest supercar, the MP4-12C promises to &ldquo;re-write the rules of sports car design through Formula 1-inspired engineering, revolutionary chassis architecture, and absolute focus on efficiency.&rdquo; Inspired engineering has led to the development of the midmounted bespoke V8 engine that will produce 600bhp from 3.8 twin-turbocharged liters. A pre-cog trasmission function helps prime the gearbox for an impending shift, leading to shift times to rival F1 cars. The chassis architecture that they speak of comes in the form of a 176lb one-piece chassis, a racing-derived piece dubbed the Carbon MonoCell.&nbsp; Expect the MP4-12C to debut in 2011, .</p>]]></content:encoded>
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<title><![CDATA[BMW VisionEfficient Dynamics Concept]]></title>
<link>http://uk.born.com/product.php?prodid=187</link>
<pubDate>Thu, 10 Sep 2009 12:10:50 BST</pubDate>
<description><![CDATA[<p>BMW VisionEfficient Dynamics Concept <br />The Eco Supercar</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/ecobmw_final.jpg" alt="BMW VisionEfficient Dynamics Concept " /></p><p>BMW VisionEfficient Dynamics Concept <br />The Eco Supercar</p><p>The Vision EfficientDynamics might look like an escapee from the set of Tron but it represents the very latest in science fact. By maximising the efficiency of every aspect of the car&rsquo;s conception, design and development, BMW has reached a more sustainable, more environmentally friendly and, most importantly, more dynamic conclusion. <br />
<br />
<img height="203" alt="" width="333" align="right" src="/justborn/images/upload/content/image/ecobmw-1.jpg" />It doesn&rsquo;t feature a fancy hydrogen fuel-cell system; they may well power the cars of the future in the long term but the infrastructure and means of extracting large quantities of the gas is at least a decade away. In fact there&rsquo;s little new about the technology used in the Vision EfficientDynamics, just the way it&rsquo;s been applied.&nbsp; The engine is a new 1.5-litre, three-cylinder turbo diesel, which produces 163bhp and 214lb-ft of torque &ndash;&nbsp; There are also two electric motors helping the teeny engine shift the lean1395kg mass.&nbsp; With a 0-62mph time of 4.8mph and an electronically limited top speed of 155mph, this thing is as fast as a BMW M3 yet thanks to the fact it can run on purely electricity, purely diesel or any combination of the two its CO2 emissions are just 99g/km &ndash; that&rsquo;s the same as a Volkswagen Polo Bluemotion.<br />
<br />
Chief designer Adrian van Hooydonk was keen to make sure the concept looked efficient. Aerodynamics have obviously played a big part in the way it looks &ndash; it has a drag coefficent of just 0.22Cd &ndash; but there's also a visual lightness to the car&rsquo;s aesthetic, from the floating body panels to the huge polycarbonate glass doors and roof. But the really clever bit is that Adrian and his team have designed a radical car that is still instantly recognisable as a BMW.</p>
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<title><![CDATA[Ferretti 560 Yacht ]]></title>
<link>http://uk.born.com/product.php?prodid=180</link>
<pubDate>Tue, 01 Sep 2009 11:02:56 BST</pubDate>
<description><![CDATA[<p>Ferretti 560 Yacht<br />Yacht (R)evolution </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/ferretti_final.jpg" alt="Ferretti 560 Yacht" /></p><p>Ferretti 560 Yacht<br />Yacht (R)evolution </p><p><img height="171" alt="" width="243" align="left" src="/justborn/images/upload/content/image/ferretti-1.jpg" />Renowned yacht manufacturer Ferretti collaborated with Studio Zuccon International Project to produce the Ferretti 560, the latest offering in the company&rsquo;s lineup of luxury vessels which represents the yacht (r)evolution&nbsp;conceived to experience a new feeling of life on board.&nbsp;&nbsp;Powered by a pair of 900 horsepower V8 engines, the 560 is capable of cruising at 28 knots, and reaches its peak speed at 32 knots. The exterior design of the yacht reflects its performance capabilities- a steeply raked windshield and expansive glass flanking either side of the upper cabin engender a sleek and sporting appearance. The extensive use of windows also allows natural light to brighten living spaces and sleeping quarters. The 560 incorporates four separate sleeping quarters, with capacity for eight guests. The upper deck living space opens onto the lower exterior deck through a pair of sliding doors, where passengers enjoy ample seating and a full bar. Other exterior spaces include a sunning platform atop the bow and the obligatory fly bridge.</p>]]></content:encoded>
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<title><![CDATA[Rizk Auto RA]]></title>
<link>http://uk.born.com/product.php?prodid=173</link>
<pubDate>Thu, 06 Aug 2009 15:21:48 BST</pubDate>
<description><![CDATA[<p>Rizk Auto RA<br />Sports car revives Aston Martin spirit </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/RA_final.jpg" alt="Rizk Auto RA" /></p><p>Rizk Auto RA<br />Sports car revives Aston Martin spirit </p><p><em>&quot;At the intersection of Art and Science lies a common soul: Creativity. The creativity of a beautiful form. The creativity of a well executed function. The history of the Automobile spans a century of innovation and sensuous design, yet unfortunately rarely both attributes combined. The RA assimilates the best elements of the most seminally beautiful racers of the golden era with the material and manufacturing processes of current aerospace technology&quot; </em></p>
<p><img height="144" alt="" width="213" align="right" src="/justborn/images/upload/content/image/rizk-2.jpg" />Space age materials and technology meet mid-century design in the Rizk Auto RA.&nbsp; Based loosely on the 1957 Aston Martin DBR2,&nbsp;Rizk Auto has&nbsp;successfully assimilated one of the iconic racing car forms with aerospace technology to give us the RA.&nbsp; Featuring a sexy streamlined classic body crafted from carbon composites used on aircrafts, a full carbon chassis, adapted red Aeron chairs for seats, height adjustable steering, reach adjustable Tilton pedals, a choice of 6- or 12-cylinder Jaguar E-Type engines or a LS3 Corvette V8, and NASA Aerogel Insulation.</p>
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<title><![CDATA[The Lamborghini Murcielago SV ]]></title>
<link>http://uk.born.com/product.php?prodid=169</link>
<pubDate>Sat, 01 Aug 2009 01:00:00 BST</pubDate>
<description><![CDATA[<p>The Lamborghini Murcielago SV <br />'Super Veloce' </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/sv_final.jpg" alt="The Lamborghini Murcielago SV " /></p><p>The Lamborghini Murcielago SV <br />'Super Veloce' </p><p><img height="141" alt="" width="168" align="left" src="/justborn/images/upload/content/image/sv-1.jpg" />The Murci&eacute;lago LP 670-4 SuperVeloce is the latest and most extreme variant of the Murcielago models. SV is short for super veloce (super fast) and is also one serious head turner.&nbsp;&nbsp;In normal guise the Murcielago is something special but the SuperVeloce is an even more intoxicating blend of drama, power.The Lambo&rsquo;s 6.5-litre V12 engine now develops 670bhp &ndash; up from 640bhp. And weight is reduced by&nbsp;100kg<strong itxtvisited="1"> </strong>with the introduction of carbon fibre bodywork, except for the steel roof and external door&nbsp;panels.&nbsp; All this helps to contribute to a 0-62mph time of just&nbsp;3.2 seconds and a top speed of 212mph &ndash; making it the fastest ever production Lamborghini.<br itxtvisited="1" />
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<title><![CDATA[Lotus Elise Black & White Editions]]></title>
<link>http://uk.born.com/product.php?prodid=161</link>
<pubDate>Wed, 22 Jul 2009 11:47:26 BST</pubDate>
<description><![CDATA[<p>Lotus Elise Black & White Editions<br />The Lotus Elise gets a monochrome makeover</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/white_final.jpg" alt="Lotus Elise Black & White Editions" /></p><p>Lotus Elise Black & White Editions<br />The Lotus Elise gets a monochrome makeover</p><p>While Lotus is certainly known for its minimalist philosophy of design it is also increasingly known for the incredible multitude of special-edition models offered. Today we get to add another pair to the ranks - the Bell &amp; Colvill Black &amp; White editions. The pair of cars feature the monochromatic theme that lends them their name;&nbsp; Lotus Sport Black (with Phantom Black tri-stripes down the middle of the car) and Aspen White (with Ice White stripes).&nbsp;&nbsp;The special editions also feature&nbsp;upgraded microfibre-trimmed dash and contrasting materials on the seats and inserts, upgraded wheels and a special rear diffuser. Both the&nbsp;Black edition and White edition - will be available from Bell &amp; Colvill, the longest-established Lotus retailer, and only on Elise R and Elise SC models.&nbsp;</p>
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<title><![CDATA[The All New Jaguar XJ]]></title>
<link>http://uk.born.com/product.php?prodid=157</link>
<pubDate>Wed, 15 Jul 2009 11:28:32 BST</pubDate>
<description><![CDATA[<p>The All New XJ <br />The Icon Reimagined </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/xj_final.jpg" alt="The All New XJ " /></p><p>The All New XJ <br />The Icon Reimagined </p><p><img height="95" alt="" width="230" align="left" src="/justborn/images/upload/content/image/xj-4.jpg" />The all new Jaguar XJ reflects a vision that defies preconceptions and transforms the idea of luxury.&nbsp; It is a blend of stunning design, intuitive technology and innovative thinking.&nbsp; A contempory luxury car that is beautiful, exhilirating and sustainable.</p>
<p>&nbsp;</p>
<p><img height="178" alt="" width="315" align="right" src="/justborn/images/upload/content/image/xj6.jpg" />The new XJ offers a choice of four models: Luxury, Premium Luxury, Portfolio and Supersport.&nbsp; The XJ Luxury combines stunning design, contemporary luxury and a host of intuitive technologies which make it an outstanding model that exceeds expectations and establishes a new benchmark for its class. The XJ Preminum Luxury has enhancements such as soft grain leather upholstery and a range of additional features as standard.&nbsp; It delivers even greater comfort, convenience and driving pleasure.&nbsp;</p>
<p>&nbsp;</p>
<p><img height="120" alt="" width="209" align="left" src="/justborn/images/upload/content/image/xj-2.jpg" />The XJ Portfolio is inspired by contemporary interior&nbsp;design.&nbsp; It's rich specification and extensive palette of unique leather and veneer choices, offers a level of personalisation that sets it apart.&nbsp; The XJ Supersport is a unique and highly personal statement, matching breathtaking performance with exquisite detailing to create the ultimate expression of power and exclusivity.</p>
<p>&nbsp;</p>
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<title><![CDATA[The New Audi A5 Cabriolet ]]></title>
<link>http://uk.born.com/product.php?prodid=151</link>
<pubDate>Wed, 01 Jul 2009 01:00:00 BST</pubDate>
<description><![CDATA[<p>The New Audi A5 Cabriolet <br />Style and Substance  </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/a5_final2.jpg" alt="The New Audi A5 Cabriolet " /></p><p>The New Audi A5 Cabriolet <br />Style and Substance  </p><div class="block"><img height="162" alt="" width="222" align="left" src="/justborn/images/upload/content/image/a5-1.jpg" />When Audi's Italian head of design, Walter de Silva, designed the Audi A5, he described it as a 'rhythm of lines' and the most beautiful car he'd ever built.&nbsp; The A5 Cabriolet has exactly the same qualities, with the added benefit of open-top driving.&nbsp; A little thing like the weather shouldn't get in your way, the new&nbsp;fast, lightweight roof system opens in just 15 seconds and closes in 17.&nbsp; The optional head level heating to keep you&nbsp;warm when its cold&nbsp;and solar reflecting leather seats that keep cool when its hot ensure that its enjoyable to have the roof down, whatever the weather conditions.&nbsp;With the new A5 cabriolet, open top driving is no longer a compromise - the perfect combination of style and substance.</div>
<p>&nbsp;</p>
<p><img height="152" alt="" width="244" align="right" src="/justborn/images/upload/content/image/a5-2.jpg" />Aside from the obvious benefits of a cabriolet, there are other features that are equally appealing.&nbsp; It accelerates from 0 to 62mph in just 5.6 seconds, on the way to an electronically limited top speed of 155mph.&nbsp; And there's a choice of impressive engines which demonstrate the trademark fuel-efficient technology.&nbsp; Technical ingenuity and elegant design combine to make us rather proud of the A5 Cabriolet.</p>]]></content:encoded>
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<title><![CDATA[Mercedes-McLaren SLR Stirling Moss ]]></title>
<link>http://uk.born.com/product.php?prodid=146</link>
<pubDate>Wed, 17 Jun 2009 10:39:59 BST</pubDate>
<description><![CDATA[<p>Mercedes-McLaren SLR Stirling Moss<br />Uncompromisingly Spectacular </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/stirling_final.jpg" alt="Mercedes-McLaren SLR Stirling Moss" /></p><p>Mercedes-McLaren SLR Stirling Moss<br />Uncompromisingly Spectacular </p><p>Mercedes-Benz and McLaren are adding the crowning glory to the model family of their highly successful SLR super sports car with a new, uncompromisingly spectacular car. There is neither a roof nor a windscreen to separate the driver and passenger from the outside world; they enjoy unadulterated high-speed excitement with all the attributes of a speedster.<br />
<br />
<img height="128" alt="" width="282" align="left" src="/justborn/images/upload/content/image/stirling-3.jpg" />The new SLR Stirling Moss is also characterised by the most sophisticated technology and a breathtaking design which reinterprets the SLR legend. With 478 kW/650 hp the SLR Stirling Moss accelerates its V8 supercharged engine from standstill to 100 km/h in less than 3.5 seconds, and has a top speed of 350 km/h &ndash; no other series-production car is at the same time so open and so fast. This extreme concept makes the new high-performance sports car a legitimate bearer of the name of the British motor racing legend and Mille Miglia record-holder Stirling Moss, who drove the legendary Mercedes-Benz SLR racing cars from victory to victory during the 1950s.<br />
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The exclusive SLR Stirling Moss rounds off the current SLR family and is limited to 75 units. It is priced at 750,000 euros and production of the SLR Stirling Moss will commence in June 2009.<br />
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<img height="160" alt="" width="254" align="right" src="/justborn/images/upload/content/image/stirling-2.jpg" />Three letters are all it takes to make car fans' hearts beat faster: SLR. In the 1950s the Mercedes-Benz SLR 300 celebrated victory after victory.&nbsp;&nbsp; This is why the modern-day version of the legendary SLR carries the additional words &quot;Stirling Moss&quot; in its name. As the new SLR Stirling Moss unites the character of the current SLR models with the fascination of the SLR of 1955. The core values of both the historical and the present-day SLR models include an exciting new design, innovative technology, high-class materials displaying perfect craftsmanship, and, above all: a unique driving experience for all the senses.<br />
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Whilst the 300 SLR earned its spurs on racing circuits the world over, the new member of the SLR family is not designed for the racetrack. Although it sets new standards in terms of technology, performance and excitement &ndash; just like its forebears &ndash; it is aimed at individuals who have exquisite requirements and nurture very special dreams. <br />
<br />
<img height="169" alt="" width="255" align="left" src="/justborn/images/upload/content/image/stirling-1.jpg" />Remaining totally true to the specifications of the 300 SLR, the new Silver Arrow's equipment is extremely sophisticated and yet at the same time decidedly spartan, doing without both a roof and side windows.&nbsp; With this extreme concept the new SLR Stirling Moss is visually very different from all the other vehicles which belong to the elite sports car class.<br />
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The SLR Stirling Moss sports an exciting, pronounced arrow-shaped form and is characterised by an elongated bonnet and a compact, muscular rear. As there is no windscreen, the exterior and interior flow smoothly into one. The bonnet also stretches from its striking tip right down into the interior, giving the vehicle body a distinctly sleek air. Even when standing still, the sports car radiates such dynamism that the observer immediately falls under its spell.</p>
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<title><![CDATA[Mercedes 300SL Panamericana]]></title>
<link>http://uk.born.com/product.php?prodid=138</link>
<pubDate>Fri, 05 Jun 2009 11:23:58 BST</pubDate>
<description><![CDATA[<p>300SL Panamericana<br />The Re-Birth of an Icon </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/Panamericana_final.jpg" alt="300SL Panamericana" /></p><p>300SL Panamericana<br />The Re-Birth of an Icon </p><p>Here is the the rebirth of an Icon, the 2009 300 SL Panamericana, based on a Reproduction from Hoope'r, Gullwing-AG in Germany, who produce the closest model you can get to the real thing. Arturo Alonso and his company, Gullwing-America , modified this already outstanding automobile into an exotic for the 21st century.</p>
<div style="margin: 0cm 0cm 10pt;"><img height="137" width="244" align="left" src="/justborn/images/upload/content/image/pan-1.jpg" alt="" />A combination of the Glorious Carrera Panamericana cars of the 50's and new technology, they came out with this incredible sports car, Alonso himself raced the Carrera for years in a Mercedes 300SE, where the passion for this legendary Race and the Mercedes was born.</div>
<p>The 300SL Panamericana keeps the retro stylings of the original Mercedes 300SL Gullwing - widely regarded as one of the best-looking cars of all time - but incorporates aircraft composite technology into the bodywork and the same 5.5-litre, 370bhp engine as the SLR and AMG models under the bonnet. And it's meant to be driven as well as admired, with little comforts such as an iPod-friendly&nbsp;radio (otherwise, the instrumentation remains pleasingly old-fashioned) and fitted leather luggage.</p>
<p><img height="142" width="190" align="right" src="/justborn/images/upload/content/image/pan-2.jpg" alt="" />The cars will all be painted in silver with blue accents in the front fenders like the race cars of the Panamericana, there is the option of a white with red stripes and a Black version. The interiors will be red cover in leather and plaid cloth, typical from that model; The instrument panel is identical as the original 300Sl.<br />
<br />
Gullwing-America thinks that this is a true rebirth of the legendary 300SL Gullwing. Updated with technology from 50 years later, the car will be more powerful and handle better than the original. It will be a very drivable car with all the convenient accessories like air conditioning, power steering, etc. from modern cars.<br style="font-style: italic;" />
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<title><![CDATA[Veritas RS III]]></title>
<link>http://uk.born.com/product.php?prodid=132</link>
<pubDate>Thu, 28 May 2009 14:32:04 BST</pubDate>
<description><![CDATA[<p>Veritas RS III <br />true race feeling </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/rs_final.jpg" alt="Veritas RS III " /></p><p>Veritas RS III <br />true race feeling </p><p><em>Pure passion.&nbsp; Absolute dedication.&nbsp; And the unalterable belief in authentic and uncompromising motor racing.&nbsp; This is the stuff of automobile legends.&nbsp; And why they remain unforgettable. </em></p>
<p><font face="Arial"><img height="131" alt="" width="293" align="right" src="/justborn/images/upload/content/image/rs-1.jpg" /></font></p>
<p><font face="Arial">The Veritas RS III, the modern version of the first German Formula 1 racing car, leaves you in no doubt about its heritage thanks to its impressive design, perfect engineering and incomparable responses.&nbsp; <span lang="EN-US">The sheer power needs to be mastered</span>&ndash; without the invisible help of today's otherwise omnipresent electronic aids, such as anti-skid brakes, traction control and power brakes.&nbsp;&nbsp; </font><font face="Arial">The Veritas RS III recreates the pure feeling and fascination of an authentic racing car: true race feeling.</font></p>
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<title><![CDATA[The New Panamera ]]></title>
<link>http://uk.born.com/product.php?prodid=126</link>
<pubDate>Thu, 21 May 2009 10:23:34 BST</pubDate>
<description><![CDATA[<p>The New Panamera from Porsche<br />Four. Uncompromised. </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/panamera_final1.jpg" alt="The New Panamera from Porsche" /></p><p>The New Panamera from Porsche<br />Four. Uncompromised. </p><p>Seldom has a Porsche been so eagerly awaited. But now the wait is over: The new Panamera is here. And it has redefined the 4 door,&nbsp;4 seat design.&nbsp; Explore its uniqueness. Dive into a new dimension...</p>
<p><img height="138" alt="" width="231" align="left" src="/justborn/images/upload/content/image/panamera-1.jpg" />Until now, you could either have a 4-door car or a sports car.&nbsp; The Panamera provides generous space for four passengers with luggage and has the dynamic look of a Porsche at the same time.&nbsp;Conceived and designed as a four-door grand touring sports car, the Panamera combines numerous talents in typical Porsche style: sporting driving dynamics, a generous and versatile interior, and the supreme driving comfort of a Gran Turismo. Joining the 911, Boxster and Cayman sports cars and the four-wheel drive Cayenne, the Panamera is officially the fourth Porsche model series.</p>
<p itxtvisited="1">The designers of the Panamera have succeeded in positioning this unique car as a brand-new and truly different model while nevertheless retaining the looks of a typical Porsche.&nbsp; In its styling and details, the Panamera follows the design philosophy refined over decades on the 911 and successfully implemented also on the Boxster, Cayman and Cayenne.</p>
<p itxtvisited="1">Through its design language alone, the Panamera will establish a new segment versus the competition. The symbiosis of sports car DNA derived from the looks of a coup&eacute;, the unique interpretation of the classical saloon body, and the benefits of a versatile interior give the new Porsche its truly unmistakeable appearance.</p>
<p itxtvisited="1">The elegant roof arch extends stylishly over the generous interior, begging the beholder to get inside. Like all Porsche models, the Panamera is oriented in every respect to the needs and wishes of the driver. But now, courtesy of the new concept of space and the sporting architecture of the interior, the car&rsquo;s occupants are also able to experience this special &lsquo;pilot sensation&rsquo; from all four seats. Every occupant enjoys supreme ergonomic comfort in both the front seats and the two firmly contoured individual seats at the rear.</p>
<p itxtvisited="1"><img height="132" alt="" width="177" align="right" src="/justborn/images/upload/content/image/panamera-3.jpg" />The luggage compartment easily takes every passenger&rsquo;s baggage, the interior&rsquo;s &lsquo;variable space concept&rsquo; with its folding rear seat backrests enabling the driver and passengers to adjust the luggage space individually to their personal requirements. The coup&eacute; tailgate in the sporting rear end combines superior versatility for daily use with stylish elegance.</p>
<p itxtvisited="1">Porsche has developed superior and up-to-date power units for the Panamera which, as you would expect, reflect all the qualities typical of the brand &ndash; the V-engines within the engine compartment come with six and eight cylinders and range in power from 300 to 500 bhp. Some of the engines use turbocharger technology, Direct Fuel Injection making them both fuel-efficient and powerful all in one. The flow of power to the wheels goes either through a manual six-speed gearbox or the Porsche seven-speed Doppelkupplungsgetriebe (PDK), or double-clutch gearbox.</p>
<p itxtvisited="1"><img height="150" alt="" width="229" align="left" src="/justborn/images/upload/content/image/panamera-2.jpg" />In addition to featuring a sports-oriented rear-wheel drive chassis, the top version of the Panamera comes with even more sophisticated all-wheel drive arrangement. This is also available for the other versions as an option. As a further highlight, Porsche is preparing a particularly fuel-efficient version of the Panamera with hybrid drive.</p>
<p itxtvisited="1">The new four-door Porsche Panamera gran turismo will be making its world debut in spring 2009, and the first models will be arriving in Porsche Centres worldwide from late summer.</p>]]></content:encoded>
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<title><![CDATA[The New BMW Z4 ]]></title>
<link>http://uk.born.com/product.php?prodid=117</link>
<pubDate>Tue, 05 May 2009 10:33:46 BST</pubDate>
<description><![CDATA[<p>The New BMW Z4<br />Experience the ultimate expression of joy...</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/z4_final.jpg" alt="The New BMW Z4" /></p><p>The New BMW Z4<br />Experience the ultimate expression of joy...</p><p>Outwardly, a classic sports roadster with a finely tuned engine note.&nbsp; Inwardly, a luxurious BMW with elegant detailing. The new BMW Z4 is enough to stir the soul of any artist.&nbsp; With its agile chassis, and responsive engine it helped inspire Robin Rhode to dispense with horsehair and paint with 306 horsepower, covering a 1,858m&sup2; canvas with lines of pure joy.</p>
<div id="intelliTXT" itxtvisited="1">
<p itxtvisited="1"><img height="111" alt="" width="166" align="left" src="/justborn/images/upload/content/image/z4-1.jpg" />The classic roadster is back &ndash; more powerful and more stylish than ever before. It is the BMW Z4, the only car in its segment combining classic roadster proportions with a seating position moved close to the rear axle, rear-wheel drive, with a retractable hardtop.</p>
<p itxtvisited="1">The new BMW Z4 offers all the driving pleasure of a BMW Roadster with particularly refined and stylish flair. Driving with the roof down, this two-seater offers a refreshingly intense experience of the sunshine and the wind rushing by &ndash; and driving with the hardtop closed it provides all the comfort of a sporting coupe in the premium segment. So through this diversity and wide range of qualities, the new BMW Z4 is the re-birth of the roadster.</p>
<p itxtvisited="1">The design of the new Z4 comes out through classic details interpreted in new, up-to-date style. This outstanding two-seater offers a unique combination of elegance, agility, and supreme comfort. The aluminum shells of the two-piece lightweight hardtop come to rest in the roof compartment, saving maximum space in the process. Even with the roof closed, the new Z4 retains the proportions typical of a genuine roadster.</p>
<p itxtvisited="1"><img height="113" alt="" width="169" align="right" src="/justborn/images/upload/content/image/z4-2.jpg" />To ensure driving pleasure, the new BMW Z4 is offered with two inline-6 engine displacing 3.0 liters: 300 hp in the BMW Z4 sDrive35i and 255 hp in the BMW Z4 sDrive30i ensure truly outstanding acceleration and response at all times.</p>
<p itxtvisited="1">Comprehensive use of BMW&rsquo;s EfficientDynamics technologies serves to provide an unparalleled balance of driving pleasure and fuel efficiency. While both models are available with a manual six-speed gearbox, the Z4 sDrive35i is available also with a dual-clutch sport automatic transmission featuring seven gears. The six-speed sport automatic is available on the Z4 sDrive30i. Both sport automatic transmissions feature steering wheel-mounted paddle shifters. Featuring Dynamic Drive Control as standard, the BMW Z4 enables the driver to choose between three drivetrain and suspension settings at the touch of a button.</p>
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<title><![CDATA[The Lotus Evora ]]></title>
<link>http://uk.born.com/product.php?prodid=111</link>
<pubDate>Mon, 27 Apr 2009 11:36:54 BST</pubDate>
<description><![CDATA[<p>The Stunning New Lotus Evora 2+2<br />Raising the bar for world class high performing sportscars...</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/evora_final.jpg" alt="The Stunning New Lotus Evora 2+2" /></p><p>The Stunning New Lotus Evora 2+2<br />Raising the bar for world class high performing sportscars...</p><p><span style="font-size: x-small">The first all-new Lotus since the iconic Elise roadster made its debut in 1995,</span> <span style="font-size: x-small">the Evora enters the sports car market as the world&rsquo;s only production midengined</span> <span style="font-size: x-small">2+2. The Evora provides a tremendously rewarding driving</span> <span style="font-size: x-small">experience: the mid-engined layout gives exceptional agility and the Lotus</span> <span style="font-size: x-small">engineered suspension ensures incredible ride and handling.</span></p>
<div style="line-height: normal"><span style="font-size: x-small"><img height="168" alt="" width="211" align="right" src="/justborn/images/upload/content/image/evora-1.jpg" />Because one of the roles of the Evora is to attract new lifestyle customers, as well</span> <span style="font-size: x-small">as performance aficionado&rsquo;s to the Lotus brand, the Evora offers a more refined</span> <span style="font-size: x-small">ownership experience than Lotus&rsquo; existing smaller four cylinder models. Its</span> <span style="font-size: x-small">elegantly styled cabin is beautifully trimmed and its equipment list includes</span> <span style="font-size: x-small">contemporary features such as an advanced touchscreen multi-media system</span> <span style="font-size: x-small">and electric power-fold door mirrors. Careful attention has also been paid to its</span></div>
<div style="line-height: normal"><span style="font-size: x-small">ease of use; with wider, taller door apertures, narrower sills and higher seating</span>&nbsp; <span style="font-size: x-small">position making getting in and out of the cabin a less athletic undertaking than it is</span> <span style="font-size: x-small"><span style="line-height: 115%">in Lotus&rsquo; smaller sports cars. While the Evora is undeniably more liveable in respect to its everyday practicality, once you&rsquo;re seated behind its flat-bottomed steering wheel, it feels every bit as exotic and sporting as you would expect a Lotus to be.</span></span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: x-small">Mike Kimberley, CEO of Group Lotus plc, has this to say about the exciting new</span></div>
<div style="line-height: normal"><span style="font-size: x-small">model: &ldquo;The Evora is the biggest &ldquo;milestone&rdquo; Lotus has achieved since the Elise</span></div>
<div style="line-height: normal"><span style="font-size: x-small">was born 13 years ago and is the start of our bold five year strategic business</span></div>
<div style="line-height: normal"><span style="font-size: x-small">plan. A plan which includes the introduction of three new cars and advanced new</span></div>
<div style="line-height: normal"><span style="font-size: x-small">technologies to many more markets around the world. The Evora also represents</span></div>
<div style="line-height: normal"><span style="font-size: x-small">Lotus core values of performance through light weight and efficiency, proving that</span></div>
<div style="line-height: normal"><span style="font-size: x-small">you can have performance, fuel economy, elegant design and practicality all in a</span></div>
<div style="line-height: normal"><span style="font-size: x-small">class leading mid-engine 2+2 sportscar, whilst also meeting all global safety and</span></div>
<div style="margin: 0cm 0cm 10pt"><span style="font-size: x-small"><span style="line-height: 115%">homologation standards&rdquo;.</span></span></div>
<div style="line-height: normal"><span style="font-size: x-small"><img height="158" alt="" width="211" align="left" src="/justborn/images/upload/content/image/evora-2.jpg" />The design language of the interior reflects that of the exterior &ndash; simple, fluid</span> <span style="font-size: x-small">surfaces, soft forms and crisp feature lines wrap around the cabin cosseting the</span> <span style="font-size: x-small">occupants. Unlike recent Lotus products that use a race car inspired, technical</span></div>
<div style="line-height: normal"><span style="font-size: x-small">minimalism, the Evora employs a softer approach that utilises premium quality</span> <span style="font-size: x-small">materials and finishes to create a contemporary but luxurious ambience that is</span> <span style="font-size: x-small"><span style="line-height: 115%">unique to Lotus products, an elegance in its simplest form.</span></span></div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal">&nbsp;</div>
<div style="line-height: normal"><span style="font-size: x-small">Contemporary technology also features in the Evora&rsquo;s cabin with the optional Tech</span></div>
<div style="line-height: normal"><span style="font-size: x-small">Pack and further standalone options. Part of the Tech Pack is a newly developed</span></div>
<div style="line-height: normal"><span style="font-size: x-small">Alpine multi-media system with a 7 inch touch-screen providing advanced audio,</span></div>
<div style="line-height: normal"><span style="font-size: x-small">satellite navigation, video, Bluetooth, hands-free telephone and iPod</span> <span style="font-size: x-small">connectivity functions. The screen also serves as a monitor for the Evora&rsquo;s optional</span></div>
<div style="line-height: normal"><span style="font-size: x-small">reversing camera. A secondary handheld satellite navigation element of the</span></div>
<div style="line-height: normal"><span style="font-size: x-small">system is removable, allowing you to programme it from the comfort of your home,</span></div>
<div style="margin: 0cm 0cm 10pt"><span style="font-size: x-small"><span style="line-height: 115%">or take it with you to continue your journey.</span></span></div>
<div style="line-height: normal"><span style="font-size: x-small">All in all, the Evora delivers exceptional performance. It has incredible Lotus</span></div>
<div style="line-height: normal"><span style="font-size: x-small">handling and provides unsurpassable driving pleasure and confidence to drivers at</span></div>
<div style="line-height: normal"><span style="font-size: x-small">all levels of skill. In fact, word from the ride and handling team is that the new car</span></div>
<div style="line-height: normal"><span style="font-size: x-small">is likely to become a class standard-setter in respect to it&rsquo;s &ldquo;over the road speed</span></div>
<div style="margin: 0cm 0cm 10pt"><span style="font-size: x-small"><span style="line-height: 115%">and agility feel&rdquo;.</span></span></div>]]></content:encoded>
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<title><![CDATA[The New MiTo ]]></title>
<link>http://uk.born.com/product.php?prodid=98</link>
<pubDate>Wed, 15 Apr 2009 17:28:13 BST</pubDate>
<description><![CDATA[<p>The New MiTo <br />The innovative, sporty and compact car </p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/mito_final.jpg" alt="The New MiTo " /></p><p>The New MiTo <br />The innovative, sporty and compact car </p><p><img width="224" height="168" align="right" src="/justborn/images/upload/content/image/mito-1.jpg" alt="" />With a power output of up to 155 bhp, this car can accelerate from 0 to 62 miles/h in 8 seconds. The MiTo also comes with a special electronic control system called D.N.A.: taken straight from the world of racing, this feature can adjust the responses of the car depending on the driving style and conditions.</p>
<p>D.N.A. stands for the MiTo's three driving modes - Dynamic , Normal&nbsp; and All Weather&nbsp; - making the legendary Alfa Romeo driving experience even better at the flick of a switch.</p>
<p>The Electronic Q2 system offers exceptional road holding, while MacPherson suspension and rebound springs ensure the kind of handling you would expect from a genuine Alfa Romeo.&nbsp; With all of these features plus Europe's highest safety rating, the MiTo is the sportiest compact car in the world.</p>
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<title><![CDATA[Bugatti Veyron 16.4]]></title>
<link>http://uk.born.com/product.php?prodid=87</link>
<pubDate>Thu, 19 Mar 2009 17:50:17 GMT</pubDate>
<description><![CDATA[<p>Bugatti Veyron 16.4<br />Aesthetic principles of a Super Sports Star</p>]]></description>
<content:encoded><![CDATA[<p><img src="http://uk.born.com/justborn/images/upload/216x130/Bugatti_big_2.jpg" alt="Bugatti Veyron 16.4" /></p><p>Bugatti Veyron 16.4<br />Aesthetic principles of a Super Sports Star</p><p><strong><img height="188" width="259" alt="The 16.4 from above" src="/justborn/images/upload/content/image/design01.jpg" /><img height="190" width="233" alt="and from the rear......" src="/justborn/images/upload/content/image/design02.jpg" /><br />
<br />
With its luxurious length of 4.47 m, the Veyron is a perfectly balanced combination of high-powered performance and sleek, racy design. <br />
</strong><br />
Even at complete standstill, the car&rsquo;s enormous power is made visible by its impressive mid-engine, elevated majestically beneath the chassis. Simultaneously, the Veyron&rsquo;s bold proportions, well-balanced surfaces, and clear line structures give an impression of pure, sleek elegance.</p>
<p>The design of the Veyron honors a great heritage without drifting off into retro style. Every detail of the classic two-tone color scheme, a quote from the 1920s and 1930s, has been carefully thought out, resulting in the typical Bugatti profile with the classic, contrasting ellipsis &ndash; the stylistic element used by Ettore Bugatti himself. The &ldquo;crest line&rdquo;, which runs uninterrupted from the hood to the only 1.21-m-high roof, is a proud homage to the Veyron&rsquo;s forebears. Thus, the Veyron&rsquo;s classic paintwork and harmonious design connect this state-of-the-art super sports car to the glorious heritage of Bugatti automobiles.</p>
<p class="last">With its classic look, the large radiator grill &ndash; adorned with the hand-enameled Bugatti emblem &ndash; represents the grandness of the Veyron. The sports car&rsquo;s distinctive front is defined by the harmonious contrast of its broad headlights and majestic grill. The rear end, 1.99 m wide, features the formidable retractable spoiler and generously designed fenders. The Veyron perfectly fulfills the main design objective governing the development of the new Bugatti: an uncompromising combination of highest elegance and state-of-the-art technology.</p>
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